Sunrun is the largest residential solar company in the U.S. Their focus on their sales team, including motivating and taking care of them, is one of the reasons for their continual growth. During my time at Sunrun, my team was asked to elevate the onboarding experience for new sales hires.
Although Sunrun has a world-class building where they prepare their sales team to work, not all sales members can travel to Utah. As a result, I proposed creating an augmented reality (AR) experience within a custom-designed box that would include all the necessary sales gear to be easily sent anywhere in the country.
In 2020 I participated in an AIGA show where I saw AR posters created by Afton Klein Group—a great local (Utah) agency. My experience with the posters at the show sparked the idea of utilizing the same technology to develop an AR packaging experience.
I used After Effects to create the cover of the box and went through a couple rounds of revisions for the physical design of it.
The AR packaging was a huge success with Sunrun management and they felt it enhanced the onboarding experience for new sales hires. The AR elements functioned seamlessly and were incredibly entertaining to witness firsthand alongside the box.